Why Facebook Still Matters for Purpose and Growth

Don’t let the noise fool you—Facebook is still one of the most powerful platforms for connection, community, and kingdom impact. While newer apps may grab headlines, Facebook remains the go-to space for building meaningful relationships and long-term influence.

With over 2 billion active users, your audience is on Facebook. Whether you're a coach, speaker, ministry leader, or entrepreneur, Facebook gives you the tools to connect, serve, and grow intentionally.

Groups, Lives, and long-form posts allow you to go deeper than surface-level engagement. This is where real conversations happen, testimonies are shared, and purpose-driven communities are built. It’s also ideal for multigenerational reach. From Gen Z to Boomers, Facebook allows you to bridge the gap and engage with people across all stages of life.

Plus, Facebook Ads and Meta tools offer robust ways to amplify your message and reach the right people—without burning out.

So don’t sleep on Facebook. If you’re building something meaningful, this is still a place where purpose thrives and lives are impacted daily.