Marketing on a Shoestring Budget

Startups often confuse “low budget” with “no marketing.” Truth is, marketing is more about creativity than cash. Social media is free—what you need is consistency and authenticity. Post behind-the-scenes, founder stories, quick wins, customer testimonials.

Content is leverage. Blog about lessons learned, record short videos, repurpose one idea into multiple formats. Build authority by showing your expertise—even if you’re still building traction.

Partnerships are another hack. Collaborate with other small businesses, cross-promote, guest on podcasts. Every exposure compounds.

Paid ads can come later; first focus on organic reach and relationships. Marketing is a game of trust, and trust doesn’t always cost money—it costs effort.