Fundraising Without Losing Your Soul
- Lisa Hooks

- Sep 16, 2025
- 1 min read

Raising capital is often painted as the holy grail of startup success. But here’s the truth: money comes with strings. Investors bring expectations, influence, and sometimes pressure that can change your company’s DNA.
Before chasing funding, clarify what you really need. Can you bootstrap longer? Can you generate revenue faster? Can you seek grants or crowdfunding instead of equity? Each option has trade-offs.
If you do pursue investors, pick them as carefully as you’d pick a co-founder. It’s not just their money; it’s their network, advice, and control. Ensure alignment on values, vision, and exit strategy.
Capital can fuel growth, but losing control can crush a founder’s dream. Remember: not all money is good money.

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