1. What’s your social media goal? If you don’t know where you want to go, it’s pretty hard to get there.

2. Promote your most popular posts – and that goes for blog posts as well as social media posts.

3. How do you get the conversation going on social media? Try humor and controversy. They’re very powerful.

4. Give your new product campaign a name – and start talking about it on all of your social media platforms.