Cashflow Is King: The Lifeline of Every Startup

When you’re launching a startup, it’s easy to get starry-eyed about vision, product, and scale. But let’s be real—cashflow is your lifeline. More startups die from running out of money than from bad ideas. Cash doesn’t just fund operations; it fuels confidence for investors, employees, and even your own sanity.

Managing cashflow means tracking it with precision. Don’t rely on your bank balance—project your inflows and outflows. Consider subscription models for steady income, invoice quickly, and negotiate terms with vendors. Build a reserve, even if it’s small, so you aren’t derailed by late payments or unexpected costs.

The biggest trap? Overestimating revenue and underestimating expenses. Be conservative. If your projections are right, great—you’ll have extra cushion. If not, you’ll still survive. Remember: revenue is vanity, profit is sanity, and cash is reality.